Press releases are meant to relay newsworthy information about a company, product, service, event, etc. Articles can be about almost anything. If submitted online, written well, and perceived by readers as an interesting and objective source of information, they can spread online like wildfire with a little help from our new friend, social media.

A marketing plan, sometimes referred to as a business plan, is a map to follow in achieving your goals; it is a statement to potential investors and others involved in the business about your projected performance and to your banker about your credit worthiness.

• a general description of the proposed business, including your qualifications and reasons for starting the business 
• a market analysis a statement describing the product or service, the estimated size of the market in terms of volume of product or amount of service, the segment of the market you expect to serve, and the geographic area you will serve 
• a mission statement, objectives and strategies 
• a marketing plan 
• a description of the operational aspects such as location, facilities and materials needed, and staffing
• projected sales schedules and volumes 
• a financial plan, including projected income statements, cash flows, balance sheets, loan repayment schedules, statements of owner equity, and breakeven analysis 
• a sensitivity or risk analysis, which estimates the financial effects of different sales/ purchase prices and quantities produced and sold 
• sources of help

A publicity campaign strategy tuned to reach millions

When people are interested in music or other forms of entertainment, the Internet is the preferred shopping destination. In a few minutes, you can develop a publicity campaign strategy designed to reach millions of fans by sending a news release. Your campaign ideas could include announcing a new CD, showcasing a review or promoting a tour date.

You can even include images and video in your release to help your fans feel like they are getting the “inside scoop”. Best of all, your news release will last forever online and cost a fraction of traditional advertising.

Submit your news release & reach up to millions of Google News & Yahoo! readers instantly

When people are interested in a new book, the Internet is the preferred shopping destination. In a few minutes you can potentially reach millions of Google News and Yahoo! readers with an online news or press release. The press release we submit for you can be used to announce a new book, showcase a great review or promote and market an event or book signing.

Your news release will be sent directly to over 30,000 websites and journalists, highlighted on leading websites like Google News and appear in search engines like Yahoo!. Best of all, your release lasts forever online and cost a fraction of traditional marketing and advertising.

Whether you are a small software start up selling to consumers or part of a large corporation selling to other businesses, Publicity Cocktail is your newswire avenue dedicated to helping you reach millions of people who are searching online for the latest technology. We can create online visibility for your latest product announcement, newest software feature or your presence at an upcoming tradeshow. Your news will be seen by millions online and featured on top websites like Google News and in search engines like Yahoo!. Best of all, the online visibility you receive from our newswire venue costs a fraction of online advertising and are hosted online forever.

Today the Internet has become the first place many buyers go when looking for new homes and real estate news. Online news and press release distribution services from Publicity Cocktail can help you whether you are trying to reach local homeowners or people relocating from across the country. We can create a news release to showcase new homes on the market or highlight recent sales. We can even include images and video in your distribution to give potential buyers a real feel for the property. Best of all, your news releases last forever online and cost a fraction of the cost of advertising or direct mail.

Business and new restaurant promotions used to happen in the yellow pages or local newspaper. Today many diners find and first visit a local restaurant based on the online marketing buzz you create. With Publicity Cocktail, you can build powerful business buzz in just minutes when we create and/or submit a news release to announce a new menu, showcase a positive review or promote a grand opening—all at a fraction of the cost of traditional advertising. Your news release will appear in local search engines, get sent to members of the media and be forwarded on social networks sites like Facebook and Twitter.

Publicity Cocktail press release submission services can put your nonprofit organization in front of over 100 million readers online each day. Whether your organization is looking to expand its volunteer base or attract new donors, Publicity Cocktail can help your organization announce an event, launch a new initiative or promote volunteer opportunities, all for far less than direct mail or advertising.